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Page 126
Invest in Intelligence Resources
Sun Tzu says:
Generally, when an army of one-hundred-thousand is raised and dispatched on a distant war, the expenses borne by the people together with the disbursements made by the treasury will amount to a thousand pieces of gold per day. There will be continuous commotion both at home and abroad; people will be involved with convoys and exhausted from performing transportation services, and seven-hundred-thousand households will be unable to continue their farmwork.
Hostile armies confront each other for years in order to struggle for victory in a decisive battle; yet if one who begrudges the expenditure of one-hundred pieces of gold in honors and emoluments remains ignorant of his enemy's situation, he is completely devoid of humanity. Such a man is no leader of the troops; no capable assistant to his sovereign; no master of victory.

The Data We Need Is Available
Theodore Levitt said, "The future doesn't descend on us on some prophetic day...it grows out of forces which are now turbulently in motion...what warnings we're going to get, we already have."

 
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