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Marshal Adequate Resources
Make Time Your Ally
Everyone Must Profit from Victories
Know Your Craft |
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Since the ideal strategy is whatever works best, it follows that implementation is a powerful component of the strategic rollout. The tactical plan is as important as the strategic plan because it takes the vision and strategy to the point of contact. |
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A European strategist, Captain Johnstone, wrote in 1916, ''You do not know how the enemy is disposed? Fight and find out. The decisive attack can only be confidently fixed after some fighting. The tentative attack is not a separate fight, but the beginning of the battle. Launch a formation against the whole front and you learn the shape."
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With the right strategy, the battle is only half won; the strategy succeeds only with professional execution. Problems arise when planning is separated from execution. This is like separating thinking from doing and diffuses responsibility. |
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The important thing is to get started. Too much time spent in planning can breed indecisiveness and error. It is often better to engage in some form of simultaneous planning and implementation. This can be as difficult as changing a tire while the car is moving. Plans must be shaped in relation to reality with the information learned from contact. |
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Close examination of companies with great reputations for long-range planning reveals they also focus on short-term gains. That is, they play for the championship one day at a time with a consistent focus on long-range direction. |
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In every endeavor, the abnormal is normal and uncertainty is certain. A contingency plan should be prepared to allow for the abnormal. The exercise of preparing the contingency plan yields insights into threats and opportunities. |
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