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Understand the mission, gather resources, and concentrate the offensive. |
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Do not tarry where an advantage cannot be gained. |
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Form alliances where necessary. |
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When limited options are available, resort to strategy. |
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Fight when there is no alternative. |
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| There are: |
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Business opportunities we should not follow. |
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Competitors we should not attack. |
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Accounts with whom we should not do business. |
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Positions where we cannot win. |
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Instructions we should not follow. |
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| Advantages alone are not enough. |
| Whether at the advantage or the disadvantage, always keep in mind what would be done in the opposite state. |
| To gain the advantage, consider what the opponent would do to gain the advantage. |
| Use attorneys and others to make trouble for our opponent. |