|
 |
|
|
|
|
Makers Mark, 77 |
|
|
|
 |
|
|
|
|
Maneuver, 31, 63 |
|
|
|
 |
|
|
|
|
Marks & Spencer, 83 |
|
|
|
 |
|
|
|
|
Marriott, 121 |
|
|
|
 |
|
|
|
|
Mars candy, 53 |
|
|
|
 |
|
|
|
|
Mao Tse-tung, 1, 50 |
|
|
|
 |
|
|
|
|
McDonald's, 25, 35, 47, 85 |
|
|
|
 |
|
|
|
|
McCann, Jim, 6 |
|
|
|
 |
|
|
|
|
McClellan, Gen., 79 |
|
|
|
 |
|
|
|
|
McNamara, David, 29 |
|
|
|
 |
|
|
|
|
Mercedes, 63 |
|
|
|
 |
|
|
|
|
Merrill Lynch, 19 |
|
|
|
 |
|
|
|
|
Mervyn's stores, 59 |
|
|
|
 |
|
|
|
|
Microsoft, 15, 21, 35, 65, 75, 85, 121 |
|
|
|
 |
|
|
|
|
Midwest Express, 83 |
|
|
|
 |
|
|
|
|
Minn. Min. & Mfg., 51 |
|
|
|
 |
|
|
|
|
Minutemen, 11 |
|
|
|
 |
|
|
|
|
Morale, 71 |
|
|
|
 |
|
|
|
|
Motorola, 7 |
|
|
|
 |
|
|
|
|
Murdoch, Rupert, 53 |
|
|
|
 |
|
|
|
|
MTV, 25 |
|
|
|
 |
|
|
|
|
NFL, 2 |
|
|
|
 |
|
|
|
|
Napoleon, 2, 16, 27, 41, 95 |
|
|
|
 |
|
|
|
|
Nardelli, Robert, 39 |
|
|
|
 |
|
|
|
|
Netscape, 85 |
|
|
|
 |
|
|
|
|
Nike, 75, 85 |
|
|
|
 |
|
|
|
|
Nordstrom, 113 |
|
|
|
 |
|
|
|
|
Nucor Steel, 115 |
|
|
|
 |
|
|
|
|
Objectives, 31 |
|
|
|
 |
|
|
|
|
Offensive, 31 |
|
|
|
 |
|
|
|
|
Ogilvy & Mather, 7, 35 |
|
|
|
 |
|
|
|
|
Ogilvy, David, 35 |
|
|
|
 |
|
|
|
|
Outback Steakhouse, 21 |
|
|
|
 |
|
|
|
|
Ovid, 57 |
|
|
|
 |
|
|
|
|
Patton, Gen. George, 57 |
|
|
|
 |
|
|
|
|
Pepsi-Cola, 9, 21, 107 |
|
|
|
 |
|
|
|
|
Pershing, Gen. J. J., 5 |
|
|
|
 |
|
|
|
|
Pfizer, 105 |
|
|
|
 |
|
|
|
|
Philips Co., 101 |
|
|
|
 |
|
|
|
|
Plans, 5 |
|
|
|
 |
|
|
|
|
Platt, Lewis, 21 |
|
|
|
 |
|
|
|
|
Play-by-Play, 107 |
|
|
|
 |
|
|
|
|
Porter, Michael, 2 |
|
|
|
 |
|
|
|
|
Powell's bookstors, 55 |
|
|
|
 |
|
|
|
|
Powell, Michael, 55 |
|
|
|
 |
|
|
|
|
Proctor & Gamble, 37, 59, 109 |
|
|
|
 |
|
|
|
|
Positioning, 31 |
|
|
|
 |
|
|
|
|
Relative Superiority, 55 |
|
|
|
 |
|
|
|
|
Rentokil, 43 |
|
|
|
 |
|
|
|
|
Ritz-Carlton, 83 |
|
|
|
 |
|
|
|
|
Romans, 21 |
|
|
|
 |
|
|
|
|
Rucci, Anthony, 69 |
|
|
|
 |
|
|
|
|
Runyon, Damon, 15 |
|
|
|
 |
|
|
|
|
RSSTAW, 3 |
|
|
|
 |
|
|
|
|
SWAT team, 59 |
|
|
|
 |
|
|
|
|
Sadler, A. L., 26, 87 |
|
|
|
 |
|
|
|
|
Sara Lee Corp., 65 |
|
|
|
 |
|
|
|
|
Sawyer, Ralph, 26, 106 |
|
|
|
 |
|
|
|
|
Schultz, Harold, 21 |
|
|
|
 |
|
|
|
|
Scott Paper, 79 |
|
|
|
 |
|
|
|
|
Scully, John, 21 |
|
|
|
 |
|
|
|
|
Shell, Royal Dutch, 121 |
|
|
|
 |
|
|
|
|
Singapore Airline, 83 |
|
|
|
|
|