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Makers Mark, 77 |
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Maneuver, 31, 63 |
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Marks & Spencer, 83 |
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Marriott, 121 |
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Mars candy, 53 |
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Mao Tse-tung, 1, 50 |
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McDonald's, 25, 35, 47, 85 |
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McCann, Jim, 6 |
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McClellan, Gen., 79 |
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McNamara, David, 29 |
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Mercedes, 63 |
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Merrill Lynch, 19 |
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Mervyn's stores, 59 |
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Microsoft, 15, 21, 35, 65, 75, 85, 121 |
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Midwest Express, 83 |
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Minn. Min. & Mfg., 51 |
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Minutemen, 11 |
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Morale, 71 |
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Motorola, 7 |
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Murdoch, Rupert, 53 |
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MTV, 25 |
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NFL, 2 |
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Napoleon, 2, 16, 27, 41, 95 |
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Nardelli, Robert, 39 |
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Netscape, 85 |
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Nike, 75, 85 |
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Nordstrom, 113 |
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Nucor Steel, 115 |
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Objectives, 31 |
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Offensive, 31 |
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Ogilvy & Mather, 7, 35 |
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Ogilvy, David, 35 |
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Outback Steakhouse, 21 |
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Ovid, 57 |
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Patton, Gen. George, 57 |
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Pepsi-Cola, 9, 21, 107 |
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Pershing, Gen. J. J., 5 |
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Pfizer, 105 |
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Philips Co., 101 |
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Plans, 5 |
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Platt, Lewis, 21 |
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Play-by-Play, 107 |
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Porter, Michael, 2 |
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Powell's bookstors, 55 |
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Powell, Michael, 55 |
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Proctor & Gamble, 37, 59, 109 |
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Positioning, 31 |
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Relative Superiority, 55 |
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Rentokil, 43 |
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Ritz-Carlton, 83 |
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Romans, 21 |
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Rucci, Anthony, 69 |
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Runyon, Damon, 15 |
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RSSTAW, 3 |
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SWAT team, 59 |
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Sadler, A. L., 26, 87 |
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Sara Lee Corp., 65 |
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Sawyer, Ralph, 26, 106 |
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Schultz, Harold, 21 |
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Scott Paper, 79 |
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Scully, John, 21 |
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Shell, Royal Dutch, 121 |
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Singapore Airline, 83 |
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