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Although there is evidence that a translation of The Art of War could have been available to Napoleon, Sun Tzu's work has not generally been considered a contributor to Western military strategy. |
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Readers will find On War filled with convoluted sentences and difficult to read. One English translation is over 600 pages long. Clausewitz's work expresses so many ideas that, like the Bible, it can be used to justify any position. In contrast, Sun Tzu is a masterpiece of simplicity. When comparing Clausewitz and Sun Tzu, strategist Liddell Hart comments: ''Sun Tzu has clearer vision, more profound insight, and eternal freshness." |
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Locked within Sun Tzu are secrets for business and personal success. Continued study and analysis yields insight unlocking winning concepts. Each additional reading of Sun Tzu gains new insights. |
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A Strategic Manual for Business Leaders |
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Using Sun Tzu's strategies in business is nothing new. The existence of over 100 Japanese translations of The Art of War indicates that it has served as a source of strategic thinking for many Japanese managers. In contrast, there are only a handful of translations into English. |
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There is much evidence that The Art of War is making significant contributions to the thinking of contemporary business leaders. Harvard Professor Michael Porter quoted from Sun Tzu when he lectured the NFL owners on how they could defeat the USFL. Venture capitalist Asher Edelman made The Art of War required reading for admission to his course on entrepreneuring at Columbia University. Although Western officers who laid plans for the Gulf War were well versed in Sun Tzu, it would seem as though Saddam Hussein was not. Quantity orders for the book have been placed by business organizations, trade unions, and law enforcement agencies. |
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The Art of War is a classic not only of strategy but also of simplicity. There was nothing very complex about warfare in Sun Tzu's time. It simply involved land battles of large bodies of troops armed with personal weapons. And it is the very simplicity of The Art of War that makes Sun Tzu's lessons readily transferable to business strategy. The ancient strategic principles of Sun Tzu establish a firm foundation for understanding the strategic rules of modern business. |
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Indeed, it is the test of time that makes these ancient lessons valuable to the business manager. The lessons of Sun Tzu are thousands of years old. While many business lessons have existed for such a short time, they have yet to |
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