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Page 24
Win without Fighting
Sun Tzu says:
Generally, in war the best thing of all is to take the enemy's state whole and intact; to ruin it is inferior to this. To capture the enemy's entire army is better than to destroy it; to take intact a battalion, a company or a five-man squad is better than to destroy them. Hence, to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the supreme excellence.
Thus, the best policy in war is to attack the enemy's strategy. The second best way is to disrupt his alliances through diplomatic means. The next best method is to attack his army in the field.
The worst policy is to attack walled cities. Attacking cities is the last resort when there is no alternative.
It takes at least three months to make mantlets and shielded vehicles ready and prepare necessary arms and equipments. It takes at least another three months to pile up earthen mounds against the walls. The general unable to control his impatience will order his troops to swarm up the wall like ants with the result that one third of them are slain, while the cities remain untaken. Such is the calamity of attacking walled cities.
Therefore, those skilled in war subdue the enemy's army without fighting. They capture the enemy's cities without assaulting them and overthrow his state without protracted operations.*
Their aim must be to take all under heaven intact through strategic superiority. Thus, their troops are not worn out and their triumph will be complete. This is the art of attacking by strategem.

*Sun Tzu's Strategy Applied to Business
subdue the enemy's army without fighting
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Find a non-combative strategy.
capture the enemy's cities without assaulting them
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Use an indirect approach.
overthrow his state without protracted operations
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Win without expending excessive time or resources.

 
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