|
|
|
|
|
|
|
Coordinate Momentum and Timing |
|
|
|
|
|
|
|
|
Momentum provides force, while timing applies strength at the right moment. |
|
|
|
|
|
|
|
|
Subway opened 10,000 stores in the last decade and today sells sandwiches from over 13,000 franchised stores in 64 countries. Although some franchisees are disgruntled with overfranchising, it's difficult to ignore the momentum that makes Subway second only to McDonald's in number of outlets.
5 |
|
|
|
|
|
|
|
|
General Electric has been on a roll for years and is keeping its momentum in sales and profits going with as many as 75 acquisitions in a single year. |
|
|
|
|
|
|
|
|
Nothing succeeds like success and success generates its own momentum. The mini-van and the sports utility vehicle were successful products for the early innovators who have been able to take advantage of the sales momentum to launch innovationsthat are soon copied. |
|
|
|
|
|
|
|
|
Just as volume sales create momentum and enthusiasm, so does obsolete inventory stifle innovation and growth. When the cash register rings, it seems like you are doing everything right. When it doesn't ring, the mistakes are very visible. |
|
|
|
|
|
|
|
|
Successful strategic thrusts are achieved by rapidly accumulating power (momentum) and releasing that power when it will have the most desirable effect (timing). A typical business application would be the introduction of a very competitive new product, or the implementation of a major change in warranty or pricing, at a major trade show when it would be most disruptive of a competitor's plans. |
|
|
|
|
|
|
|
|
Momentum and timing are most often combined in advertising capaigns where massive campaigns are timed with seasonal demand. Or as an associate often said when we discussed timing of a major event, "Let's go hunting when the birds are flying." |
|
|
|
|
|
|
|
|
The simultaneous use of multiple principles or methods, a technique the military refers to as force multipliers, can apply a lot of pressure. It is not that victory is achieved with the application of a single principle, but rather the use of multiple principles achieves a reinforcing momentum. The cumulative effort of doing a lot of right things right multiplies into awesome power! This happens when retailers move into a new market with multiple locations featuring extensive selections, and engage in enough advertising to make them a super power in the media. |
|
|
|
|
|