"[13]

The Romanian investigative outlet Snoop wrote that the "Balance and uprightness" campaign on TikTok was funded by the National Liberal Party, which hired the Romanian firm Kensington Communication to run the campaign.Kensington Communications sent a script to 130 influencers for use through a newly established platform called FameUp.[64] Although the hashtag was changed from "Balance and seriousness" to "Balance and uprightness" (the firm Kensington Communication claims it was done without consulting them), the influencers still followed the script given to them.Then at least some of these influencers added "Călin Georgescu" in the comments – in effect, lending their support to Georgescu.[64]

Georgescu reported his own income during the electoral campaign as 0 Euro, and his campaign spending as 0 Euro (all candidates have to fill mandatory reports of their income and campaign spending).[65] Romanian businessman Dan Șucu estimated the cost of Georgescu's electoral campaign at €50 million.