| Good information is critical to success. This information must come from those who know the situation. |
| Beware of those who can only give opinions. This baseless information will mislead. |
| Develop a network that can provide information. |
| Send out people whose only purpose is to gather information. |
| Invite in all who can be a source of information. |
| Look for those special people who may have the most information about the situation. |
| Get all the information that can be lawfully gleaned from people whom you interview and from those you then employ. |