|
|
 |
|
|
|
|
1. Kenichi Ohmae, The Borderless World, (Harper Business, 1990), pp. 73-74. |
|
|
|
|
|
|
|
|
2. James J. Mapes, ''Envision Success," SUCCESS, May, 1994, p. 14. |
|
|
|
|
|
|
|
|
3. Tim Carvell, "Prime-Time Player," Fortune, March 2, 1998, pp. 134-144. |
|
|
|
|
|
|
|
|
4. General Bill Creech, The Five Pillars of TQM, (New York, Plume/Penguin, 1994), op. cit. |
|
|
|
|
|
|
|
|
1. Captain H. M. Johnstone, The Foundations of Strategy, (London, George Allen & Unwin, 1914). |
|
|
|
|
|
|
|
|
2. "The 100 Best," Industry Week, August 17, 1998, pp. 37-74. |
|
|
|
|
|
|
|
|
3. Gerald A. Michaelson, Winning the Marketing War, (Knoxville, Tennessee, Pressmark International, 1987), pp. 80-81. |
|
|
|
|
|
|
|
|
4. Shawn Tully, "Merrill Lynch Takes Over," Fortune, April 27, 1998, pp. 138-144. |
|
|
|
|
|
|
|
|
5. Samuel B. Griffith, Sun Tzu The Art of War, (Oxford Press, 1963), p. 76. |
|
|
|
|
|
|
|
|
6. Thomas A. Stewart, "America's Most Admired Companies," Fortune, March 2, 1998, pp. 70-82. |
|
|
|
|
|
|
|
|
7. Eric O'Keefe, "Gannon Luck," Polo Magazine, July/August, 1998, pp. 65-68. |
|
|
|
|
|
|
|
|
1. Michaelson, Winning the Marketing War, pp. 135-136. |
|
|
|
|
|
|
|
|
2. Norman Dixon, On the Psychology of Military Incompetence, (London, Johnathon Cape, 1976), op. cit. |
|
|
|
|
|
|
|
|
3. Michaelson, Winning the Marketing War, p. 30. |
|
|
|
|
|
|
|
|
1. David Ogilvy, Ogilvy on Advertising, (Vintage Books, 1983), p. 47. |
|
|
|
|
|
|
|
|
2. Chris Mcrae, "Chain of Thought," Marketing Business, April, 1996, pp. 34-35. |
|
|
|
|
|
|
|
|
3. Anne Faircloth, "The Best Retailer You've Never Heard Of," Fortune, March 16, 1998, pp. 110-112. |
|
|
|
|
|
|
|
|
4. Ram Charan, "The Rules Have Changed," Fortune, March 16, 1998, p. 159. |
|
|
|
|
|
|
|
|
5. Katrina Brooker, "Papers Lose Tweedy 'Tude, Find Black Ink," Fortune, June 6, 1998, pp. 36-40. |
|
|
|
|
|