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1. Michaelson, Winning the Marketing War, p. 13. |
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2. Gina Imperato, "Harley Shifts Gears," Fast Company, 1998. |
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3. Gerald Sentell, Creating Change-Capable Cultures, (Knoxville, Tennessee, Pressmark International, 1998), p. 155. |
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4. "The 100 Best," Industry Week, August 17, 1998, pp. 37-74. |
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5. Richard Behar, "Why Subway Is 'The Biggest Problem in Franchising,'" Fortune, March 16, 1998, pp. 127-134. |
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1. "The 100 Best," Industry Week, August 17, 1998, p. 64. |
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2. Howard Schultz, Pour Your Heart Into It, (New York, Hyperiod, 1997), op. cit. |
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3. Ronald B. Lieber, "Stop Your Whining," Fortune, October 13, 1997, pp. SB3-6. |
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4. Peter Carbonara, "Mervyn's Calls in the SWAT Team," Fast Company, April/May, 1998, pp. 54-56. |
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5. Michaelson, Winning the Marketing War, p. 94. |
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1. Michaelson, Winning the Marketing War, pp. 92-98. |
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2. Michaelson, Winning the Marketing War, p. 5. |
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3. Colonel G. F. R. Henderson, The Science of War, (Longmans & Co., 1905), p. 4. |
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4. Rucci, Kirn, and Quinn, "The Employee-Customer-Profit Chain at Sears," Harvard Business Review, January/February, 1998, pp. 83-97. |
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1. Matt Goldberg, "Microsoft Knows How to OperateFast," Fast Company, April/May, 1998. |
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2. Brig. Gen. Robert L. Stewart, "New Technology: Another Way to Get Oats to the Horses?" Army, January, 1995, pp. 23-27. |
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3. Donald V. Frites, "Make Your Dealer Your Partners," Harvard Business Review, March/April, 1996, pp. 84-95. |
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4. Anna Muoio, "The Truth Is, the Truth Hurts," Fast Company, April/May, 1998, p. 93. |
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