|
|
 |
|
|
|
|
1. Lesley Hazleton, "Jeff Bezos," SUCCESS, July, 1998, pp. 58-60. |
|
|
|
|
|
|
|
|
2. Herman Cain, "Leadership is Common Sense," (book bonus), SUCCESS, January/February, 1997, pp. 41-48. |
|
|
|
|
|
|
|
|
1. Michaelson, Winning the Marketing War, pp. 124-128. |
|
|
|
|
|
|
|
|
2. Michaelson, Winning the Marketing War, p. 67. |
|
|
|
|
|
|
|
|
1. Gordon Bethune, From Worst to First, (John Wiley & Sons, 1998), op. cit. |
|
|
|
|
|
|
|
|
2. Steve Casimiro, "The Khakiest Place on Earth," and Jeremy Kahn, "Getting Flush on Plush," Fortune, March 30, 1998. |
|
|
|
|
|
|
|
|
3. Frank Rose, "The Eisner School of Business," Fortune, July 6, 1998, pp. 29-30. |
|
|
|
|
|
|
|
|
4. Bartlett & Ghoshal, The Individualized Corporation, (Harper Business, 1997). |
|
|
|
|
|
|
|
|
5. Ardant du Picq, Battle Studies, (Harrisburg, Pennsylvania, The Military Service Publishing Co., 1958). |
|
|
|
|
|
|
|
|
6. Eisenhardt, Kahwajy, and Bourgeois, "How Management Teams Can Have a Good Fight," Harvard Business Review, July/August, 1997, pp. 77-85. |
|
|
|
|
|
|
|
|
1. Ohmae, The Borderless World, p. 28. |
|
|
|
|
|
|
|
|
1. Pascale, Millemann, and Gioja, "Changing the Way We Change," Harvard Business Review, November/December, 1997, pp. 127-139. |
|
|
|
|
|
|
|
|
2. Michaelson, Winning the Marketing War, p. 34. |
|
|
|
|
|
|
|
|
3. Edward A. Robinson, "China Spies Target Corporate America," Fortune, March 30, 1998, pp. 118-122. |
|
|
|
|
|